One size does not fit all.
There are two different markets.
Market 1
- Prefers the campus experience
- Average age 23
- OK with taking out loans
- Non-working
- Big on social experiences
- Learn general skills
Market 2
- Demand lifelong learning
- Average age is 34
- Prefer online platforms
- Learn during spare time
- Look for prices they can afford
- Learn specific skills
