17.
How many eyeballs do you think you could get this course offer in front of?
Note: Don’t worry about the sale, simply awareness that it exists
(Combine your email list, social following, and the audience of partners, etc… to come up with an approximate number)
Example: 2000 email list subscribers + 1500 social followers + 500 book buyers + 3000 audience of next few speaking gigs = 7,000