Becoming and keeping fit is one of the biggest concerns in any community today. Whether it be trying to shed tons of weight, improving one’s immune system or making you feel less inadequate when sitting next to a bodybuilder at the park, achieving a rather respectable physique is a rather big concern for many across the globe right now.
With that in mind, it is easy to see why workout courses are becoming one of the most sought after e-learning programs across multiple platforms in recent years. With that high a volume of courses, how do you actually make yours stand out and earn more than enough to consider your course a successful one? To do so, there are a few things to keep in mind.
1. Build a Following
Assuming that this is your first ever workout course, we can be certain that you are still nobody in the online workout market. So it goes without saying that you can’t compete with a well-established fitness expert here as people would rather go to the expert than the unknown newbie for workout tips.
At this early phase, your goal is to build your image and your go-to tool here is social media. Start getting known by posting some tidbits of your workout program to get people noticing. Show your improvements using the program on a daily basis and even voice out your ambitions, opinions, and even your secrets to improving the body. The more you post, the more attention you will get. The point here is to establish your character so that people can have an impression of you before you start selling them your course.
2. Create Your Program
Now we focus on the nitty-gritty of your online course: actually creating it. When it comes to online syllabi, workout-related courses are actually the easiest to make. If you have no idea how to do this, then think of it this way.
Try to remember what you did every day to achieve that physique of yours. What exercises did you make for every day of the week? What did you eat? What did you avoid doing? If you have answered these, you have now a rough draft of what your online course will be.
After that, you will then have to create your course using a number of course creation tools online. Creating it is as easy as providing a step-by-step process of your workout routines. First, you must set out the goals of your program and what your students will need or go through to achieve it. You must then divide these by modules to help your students track and record their progress with each step of the program.
3. Sell Yourself
When it comes to workout programs, consider yourself as the “proxy” for your product. Basically, people will look at you first to see if the program you are selling works before you even start selling your program. Basically, you must be the first success story of your program so as to lure people in. This means that you yourself will have to go through the rigors of your own program to sell it properly in the market.
This is where your social media tools can be used again to sell yourself to the market. Start engaging with people online every day to help them understand how you achieve such a physique. To make this even easier on your part, you must create an outline of your course first and then chronicle the changes done on your body as your work out. This way, your customers can see how effective the course is as you yourself went through those changes.
4. Keep on Improving
If you are planning to sell other workout programs in the future, it is important that you keep on improving your body. This way, you become an authority of that niche online. Of what field you become an expert depends greatly on your workout story. Were you a mother trying to improve your body after a pregnancy? Were you once morbidly obese that managed to shed off tons of fat from your body?
Whatever the case, the point here is to keep moving forward if you want to sell more courses in the future. Once you have enough courses, you can then market these to different target markets or you can have them tiered them so that your students can finish one and then immediately move on to the next level and achieve the next best physique for their body.
Continuing to improve your body and then creating courses based on it will allow your business to expand and earn more income for you. Just remember to always record your improvements to convince your would-be students that your program actually works.